Work We've Ignited
Jetset: were looking to position them in a marketplace that was time poor and in need of a holiday. The concept of ‘escapism’ was developed from the strategic planning sessions we undertook with Jetset. Research proved that consumers were tired of the monotonous lives they had created and were keen to ‘breakout’, hence Jetset: providers of this escape!
The concept, driven around the high media exposure of billboards, was executed via a bold, brash (yet still alluring) campaign. It had to be succinct yet instil a romanticised and aspiration quality to the concept. Download our Jetset creative»
Pace: are a recruitment company that focuses on human resources in freight and shipping. Lacking a strong marketing strategy and direction, we devised a new marketing plan as well as a positioning that could elevate their status to that of ‘top of mind’ when employers required recruitment in the niche area of ‘all things shipping’.
Additionally they were hoping for a complete brand re design including brand, corporate identity, signage, brochure collateral, etc. Both client and designers at Fuel Marketing were extremely happy with the end result – our designers revelled in the experimentation of black and white photography with silver gelatine highlights: going that extra mile in delivering creative break through. Download our Pace creative»
Brands: Of all the projects we work on at Fuel Marketing, it is our devotion to brands that invigorates our passion! The ability to work with a business, providing them with a focus, a new position in the marketplace and ultimately a vision that has propelled many of our clients to a greater place, is a joy rarely surpassed.
Fuel Marketing has devised marketing (offline and online) services including brand development and management for brands as diverse as finance, corporate, trades, technology and retail. Download some brands we have produced»
Lightning Bolt: is a well known surfing brand, both locally and internationally. We were honoured to be given the responsibility to create a contemporary marketing and media plan, a reinvigorated brand in addition to a seasonal range of brochures. As practitioners of integrated marketing plans, we mutually agreed to extend the communications and create an advertising print campaign. In a heavily populated category, we managed to ensure that Lightning Bolt remained a leader in the surf wear industry. Download our Lightning Boat creative»
Australian Open Tennis: is a grand spectacle that makes its presence felt at the beginning of each year. We were commissioned to ‘think outside of the square’, in an effort to revitalise and capitalise on some of the tennis arena facilities that were currently under-utilised.
We formulated some marketing options, the favourite promotional concept being given the green light. ‘Tennis Workout’ was initiated as a workout that busy corporate executes could participate in.
In and out in half an hour, both customers and Tennis Australia were winners of this game!
Communication vehicles included a website, trade magazine advertisements and varying forms of print collateral. Download our Australian Open Tennis creative»
Major Carpets: is a well-respected carpet wholesaler and retailer of high-end residential and commercial carpets. We were approached to strategise their business, looking for new marketing opportunities that would propel them to a new level of business.
Upon initial inspection, we realised that they were presenting themselves as outdated and lacking in brand presence. We went back to the drawing board, with a plan to position them as a contemporary, visionary company that not only is the leader in carpet retailing but which can provide you with a superior level of service. In addition to this we formulated a concept to extend their business offerings to interior design services and home styling.
The new brand has reinforced this new mantra, as has the cutting edge website that has increased their sales beyond any of their expectations! Due to their increased business, they have decided to expand into interstate markets as well as a franchisee model of business.